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Satisfaction Pays

Employers must consider the benefits of salaried versus hourly employment options in everything from hiring to budgeting to scheduling. Each has its own set of challenges to overcome, but we are going to focus on the advantages in each camp.     Hourly Baristas   Hourly employees at any organization typically have less experience and/or […]

Keep it clean!

Keep it Clean Cleaning is something most people would add to the con side of a pros and cons list. However, we’ve found that making incremental changes to your café cleaning routine will make a monumental difference in service during shifts and in the after-hours wind-down.         Set the Standard Organization of […]

How important is it to invest in your Barista’s training?

Wholesale coffee beans barista blog

When it comes to the foundational elements of marketing a cafe or coffee shop, you generally start with the 4 P’s. Price, Place, Promotion and last but not least, PRODUCT.         Coffee drinkers have lots of options these days. No matter how inexpensive your coffee is, no matter how good your location […]

ColdBrew 101

It’s incredible to think that we’ve been roasting for nearly 20 years now! While we have learned A LOT about coffee production, retail coffee shops, and roasting, we’ve been recognized for our Cold brew knowledge. We’ve even been asked to present at CoffeeFest over the past few years on the subject of Cold brew. We […]

Cafe Focus: Caliber Coffee Co.

  Tell us about your shop, Caliber Coffee Co., and what makes you guys unique?  Caliber Coffee Co. is a community centered cafe. We live, work, and play in the Donelson community, we’re just regular people with a heart to serve our neighbors and be more than just a cafe to quench thirst and shake […]

How much is too much – cafe menu diversity?

It’s tough to sell JUST coffee, and remain highly profitable. Having a diverse menu is a way to keep regular’s interested, and a way to attract new customers. Also being able to add different menu items, such as seasonal drinks, affords you opportunities to create higher margin products. Let’s explore a couple of these points […]

Does the type of mug affect the taste of your coffee?

Believe it or not, it does! Or at least it’s perceived that way. Let’s start with how you choose your coffee mugs. What’s the biggest determining factor? Shape? Color? Cost? Cute quotes? These are very common answers from Cafe Owners when posed this question. Aside from aesthetic, how do your coffee mugs (or cups) affect […]

Every Day Is A Coffee Day

Every day is a coffee day. That is what my friend back in high school used to tell me. He had very many sachets of coffee wherever we would go. He always requested for hot water or milk to mix his coffee concoction, and I once realized that he was so hooked to it to […]

3 Steps to marketing your Coffee Shop better

It takes a lot to be a cafe owner. Accounting, managing people and products, publicizing, inventory … being oversubscribed often mean something gets put on the back burner. If you are putting marketing your coffee shop on the back burner, you are missing out. Here are a few key areas to focus on, to help […]