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Cafe Owners

  • Friedrichs - Whats the Tea Part One - 3-14-2020_1

    What’s the Tea? – Part One

    When we ask, “What’s the tea?” we’re not looking for gossip — we want to talk about actual tea! What are the basic styles of tea? Does shelf life change between tea varieties? What is the best strategy for selling shelved tea in a café? Grab some honey, because we’ve got the tea!

  • Friedrichs - Host with the Most - 3-7-2020_2

    Host with the Most

    Hosting events in your café can increase foot traffic, boost sales and generate free word-of-mouth advertising. Partnering with organizations or charities to host events in your café also develops relationships that will benefit your café and your partners….

  • Friedrichs - Tips on Tips - 2-29-2020_2

    A Few Tips on Tips

    What is the appropriate way to tip a barista? Similar questions are constantly asked in the service industry for like positions. Though tipping at a café can feel a bit awkward, it’s a custom that is becoming increasingly ingrained in American culture.

    Some customers tip for exemplary service, others to compensate for lower wage-earners and still others for alternative reasons. The bottom line is the…

  • Friedrichs - Word to the WiFi Wise - 2-22-2020_3

    Word to the Wi-Fi Wise

    We currently live in a world that prioritizes staying connected digitally over nearly everything else. After all, if you didn’t Instagram your drink design, did you even have a latte? So, does that make it necessary to offer Wi-Fi in your café? We would argue yes. Whether you choose to make Wi-Fi access free is a brew of a different flavor…

  • Title-image

    Just how important is the packaging for your beans?

    Many cafe owners know that there is a certain loyalty exhibited when a customer purchases beans from your cafe to make at home.

    It’s a proud moment when a customer enjoys quality coffee to the extent that they are compelled to bring your product into their home. ..

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    The season is here

    You can probably tell by the weather, or the music, or the décor; that it is time for the Holidays! Whether you are like Cindy Lou Who or the Grinch, it is hard not to notice the change in your everyday atmosphere when we near this season. You probably already know, things pick up around the coffee shop in the last 2 months of…

  • kids-coffee

    3 mysteries about cafes – Solved!

    Among all of the fad and unique offerings that cafes use to seduce you through their doors, let’s look at a few that we can explain pretty easily. There are some common techniques that we hope you can better appreciate, and potentially add to your cafe experience…

  • Pumpkin Pie

    ’Tis the Season

    Technological advances open new opportunities for café owners. Does a line exist where the technology overwhelms the experience, or is there never enough of a good thing? Mobile ordering through an app is one example of a digital development that has the potential to help—or hinder—your café…

  • employee-relations

    Employee Relations

    Now raise hand if you HAVE ever worked with her best friend.
    Have you ever vouched for a friend, begged your manager to hire them, told them “we are hiring at the coffee shop, you should work with me!” Many of us have done this and though it sometimes turns out great, more often than not- it’s regretted by at least one person involved….

  • coffee-to-go-drive-thru

    How to begin a thriving drive through cafe.

    It’s no doubt that from a business perspective, a drive through is a massive value add. We all want to create an unique and memorable experience within our cafe. And we don’t want to compromise this through leveraging a drive through, but I submit that the Pareto principle be applied to this bifurcation of business. Read more and allow me to explain the benefits….