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Cafe Blog

  • Cold-Brew-Pour

    ColdBrew 101

    We’ve even been asked to present at CoffeeFest over the past few years on ColdBrew. We call this series: Coldbrew 101.

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  • Cafe-imports-friedrichs-part-1

    Friedrichs X Cafe Imports Part 1

    We took a day to drive up to Minneapolis, MN for a cupping and tour of Cafe Imports’ amazing facility!

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    Cafe Focus: Caliber Coffee Co.

    Tell us about your shop, Caliber Coffee, and what makes you guys unique? 

    Caliber Coffee Co. is a community centered cafe. We live, work, and play in the Donelson community, we’re just regular people with a heart to serve our neighbors and be more than just a cafe to quench thirst and shake hunger; but to offer the intangible: belonging, inclusion, friendship and connection…

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    How much is too much – cafe menu diversity?

    It’s tough to sell JUST coffee, and remain highly profitable. Having a diverse menu is a way to keep regular’s interested, and a way to attract new customers. Also being able to add different menu items, such as seasonal drinks, affords you opportunities to create higher margin products. Let’s explore a couple of these points and more, on why diversifying

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  • Ethiopia-Origin-wholesale-roast-2

    Farm Focus – Ethiopia

    The Wolichu Wachu washing station was founded in 2017 and serves 4,500 local smallholder producers in and around the town of Haro Wachu, in the Urga district of Guhi in the Oromia region of Ethiopia. The average producer here farms on half a hectare of land, and delivers coffee in cherry form to the washing station, where it is processed as necessary….

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  • Cover-Cafe-Wholesale-Conferece

    CoffeeFest NYC Tour [Video]

    Friedrich’s was at Coffeefest NYC earlier this month, were you?! We had a blast with all of our friends and met some really great people. If you’ve never been, Coffeefest is the industry leader for coffee conventions. Can’t wait to see everyone in Indianapolis in May!

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    Top reasons why independent cafes fail.

    According to thecareercafe.co.uk, out of the top 14 reasons why small business fail, 9 of them are focused on finances. I recently spoke with a cafe owner in Tennessee, and the #1 piece of advice they offered up was ‘have a ton of capital’ But even if you had gobs of money, that doesn’t always mean success. Check out

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    Does the type of mug affect the taste of your coffee?

    Believe it or not, it does! Or at least it’s perceived that way. Let’s start with how you choose your coffee mugs. What’s the biggest determining factor? Shape? Color? Cost? Cute quotes? These are very common answers from Cafe Owners when posed this question. Aside from aesthetic, how do your coffee mugs (or cups) affect the taste of your coffee?

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    3 Steps to marketing your Coffee Shop better

    It takes a lot to be a cafe owner. Accounting, managing people and products, publicizing, inventory … being oversubscribed often mean something gets put on the back burner. If you are putting marketing your coffee shop on the back burner, you are missing out. Here are a few key areas to focus on, to help aid you in your strategy

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  • Milk-layout

    What is the most common question,
    after ordering a coffee?

    Room for cream and sugar?  Or for some of you, do you want coffee to your milk 😉 So when did we start adding milk to our coffee? It hasn’t always been this way. Time for a super brief history lesson. If you are familiar with coffee origins, you know that coffee primarily began in Ethiopia and Arabian peninsula. This area isn’t particularly known for it ‘drinking of milk’. So then where did

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