How important is it to invest in your Barista’s training?
When it comes to the foundational elements of marketing a cafe or coffee shop, you generally start with the 4 P’s. Price, Place, Promotion and last but not least, PRODUCT. Coffee drinkers have lots of options these days. No matter how inexpensive your coffee is, no matter how good your location […]
Friedrichs’ Co-Owner Colleen, Talks about her Exper’teas’
“When we first started Friedrichs, I didn’t like coffee”, says Colleen, one of the two owners of Friedrichs Coffee Roasters. “But I loved tea. So I knew I wanted to start small, but we were conscious of how expensive tea can get. Another thing that we saw in the tea market, was how stale and […]